intertainews.com – There are many brands of Android cellphones around, but Samsung is always the main choice. Even before Android exploded like it is now, Android was always identified with Galaxy from Samsung. It’s not surprising because the Galaxy series from Samsung also helped make Android a name. At least in Indonesia itself.
The Galaxy series is also famous because Samsung continues to produce Android cellphone products for various segments. From the low end class segment to the high end class segment, everything is available. It’s clear that Samsung’s high-end Android cellphones are always expensive and can even be like the price of a motorbike.
For the low end? When compared to cellphones from neighboring brands, the price of Samsung’s Galaxy series Android cellphones is still relatively high even for the low end class. You could say, Samsung Android cellphones starting from the cheapest, middle class prices, and obviously the top ones are all priced more expensively than their competitors. In fact, if you need a Samsung brand featured phone, the price is still more expensive than a locally made feature phone (of course with similar specifications).
It turns out there is a reason why cellphones from Samsung are on average sold for a lot of money. And here are the reasons why Samsung cellphones are expensive. Source by https://sachisrestaurants.com/ .
1. Branding
The first and obvious reason you also believe in this is branding. Samsung has a strong and positive image because the name Samsung has long been known by the public. Samsung also has a strong image for other electronic products such as TVs, refrigerators, and so on.
Samsung also used to produce cellphones. But Samsung’s name as the new smartphone king shone when they presented a smartphone with Android OS.
With a name that has long been known, it is certain to make people believe in Samsung. So when Samsung releases a product, people will no longer hesitate to buy a smartphone from Samsung even though it is expensive. So it’s natural that the price is high because Samsung has strong branding as a leading electronics manufacturer (including cellphones).
2. Advertising
There are other cellphone vendors who also have names and have other electronic products but their names are not as strong as Samsung. Why? Because Samsung is considered successful and effective in spending on advertising.
Samsung is unsparing in its advertising. Every time a new smartphone appears, advertisements are spread across various media, including print media, electronic media, social media, online media, and even advertising posters on various roads.
Without hesitation, Samsung advertises in 58 countries. Due to high advertising spending, the selling price of Samsung cellphones is also high. This is different from vendors like Xiaomi which do not advertise in conventional media but whose marketing echoes resonate on the internet.
3. Trust (Trust)
The third reason is still related to the second point, namely about trust. Massive Samsung advertisements everywhere make people always think about this brand. Indirectly, the Samsung logo influences people’s thoughts about a good cellphone.
People in general sometimes don’t pay much attention to specifications. The important thing is that it’s fast enough, the camera is good, and the brand must be Samsung. This factor then spread and increased Samsung’s reputation higher than other brands. Because of its good reputation, people’s trust in the Samsung brand has increased.
