At the height of the pandemic, Melbourne-based Josh and Matt Design went from furnishing their empty home to sharing their cultural vision and creations with their community of 160,000 TikTok followers and turning their passion into a thriving business.
According to Josh Jessup, “We started making it ourselves, experimented with all kinds of accessories, and showed it to TikTok, and yeah, a lot of people were interested.”
TikTok has become extremely popular in fashion and it is much more than just a platform for viral cotillion videos. It is an important tool for companies and individuals to build communities, express themselves, and reach new heights.
Josh and Matt Design embody this possibility. Currently, their company is known all over the world, with New York City being their biggest demand.
Tatti Lashes, a British eyelash brand, also owes its success to TikTok. In an interview with Tiktok Business, Molly Hadfield, head of social media and influencer at Tatti Switches, said: “(We) started as such a small, original brand from Liverpool and now we have people in Australia tagging us with the Switches. We have people in LA. We have people everywhere, it’s a pinch moment.”
Whether you’re a budding entrepreneur or a passionate creator, TikTok offers unparalleled opportunities for growth and visibility. A strong TikTok presence combined with the right strategies can boost website revenue, increase brand awareness, and open up new opportunities for collaboration and profit.
This guide explores proven strategies to gain more followers on TikTok. We’ll cover everything from defining your followers and creating engaging content to taking full advantage of TikTok’s tools and features.
1. Understand Your Target Audience
One of the first and most important strategies for getting more TikTok followers is determining who you want to reach. Knowing your target audience can help you tailor your videos to gain the right TikTok views, and likes, resulting in higher engagement and a more loyal follower base. With this knowledge, your efforts to gain followers will be much more effective and impactful.
Research Your Niche
Start by exploring the type of content that is popular in your niche. Use relevant hashtags and check out trending sounds related to your area of interest. Pay attention to who is making these videos and, most importantly, who is creating them. Are they attracted to humor, learning tips, product reviews, or products in some other way? This will help you imagine your ideal follower profile.
Learn From Successful Accounts
Next, identify accounts in your niche with large, loyal followers. Study its contents carefully. What video formats do they use? How do they interact with their followers in the comments? Are there recurring themes or certain styles that work well? Don’t be hysterical if you’re blinded by these successes, but be sure to put your own unique spin on them.
2. Create a Persona for Your Target Audience
Once you have a general understanding of your niche and your ideal TikTok followers, it’s time to create a more detailed persona. This fictional profile makes it easier to imagine the person you want to attract to your TikTok account. You must include:
- Demographics: Age, position, occupation, income situation
- Interests and activities: What are you passionate about? What other accounts do they follow?
- Pain Points: What challenges or problems do they have with your content or products?
- Goals: What do you want to achieve? How can your content help them?
- Online habits: Where do they spend their time online (other than TikTok)? What type of content format do they prefer (videos, images, books)?
Let’s say you’re a beauty brand that focuses on sustainable products and eco-friendly practices. An ideal follower persona for your brand would be:
“Eco-conscious Emily.” “She loves clean beauty and has no idea about greenwashing. Emily loves DIY skin care, supporting ethical brands, and laughing about the relatable issues that come with being eco-friendly. This personality inspires content like quick DIY tutorials, snappy brand reviews, and a healthy dose of humor about trying to save the Earth, one face mask at a time.
3. Use TikTok’s Features and Tools
Take advantage of the many built-in features and tools to get the most out of the platform.
Use the right hashtags
Hashtags are an important way to classify your content and increase its discoverability. Do a little research and use a mix
- Broad hashtags for reach (#funny, #dance)
- Niche hashtags to target your followers (#veganrecipes, #booktok)
- Trending hashtags that match popular trends
But don’t spam popular hashtags in your captions unless they apply to your content.
Participate in Challenges or Create Your Own
TikTok challenges are about virality! They create a sense of community and pick up on trends, giving your content a huge opportunity for new viewers.
Keep an eye on your “For You” runner to find new challenges. These are often started by popular generators and spread organically. Look out for community challenges relevant to your region and participate in them to reach new people and present your take on the trend.
Connect with other TikTok Users and influencers
Collaborating with like-minded generators is a great way to reach new sects. Make a point in each other’s videos, do duets, or organize joint competitions. Micro-influencers in your niche can be incredibly valuable contributors.
4. Add to Your TikTok Stories
As if TikTok wasn’t robotic enough, they decided to add their story point. Stories are those short, annoying videos that disappear after 24 hours. Consider it your chance to share in the little moments that don’t always make it into your curated feed.
A foamy cotillion process? A ridiculous clip from your latest videotape? Random relief that hits you out of nowhere? Now everything has a place to shine!
5. Start a Deep-Rooted Hashtag
A unique, deeply rooted hashtag promotes stoner-generated content and makes your brand more memorable. Aim for a product that is memorable and easy to spell. Drug addicts are more likely to remember it and use it themselves.
Make sure you search thoroughly to ensure your hashtag isn’t already in use or the same as a product that could confuse you. Also, promote it on all your social channels and include it in all relevant videos.
5. Promote Your TikTok Account on Other Platforms
Don’t limit your TikTok presence to the app itself! Leverage your followers on other platforms to grow your TikTok following. Share your cool TikTok videos to your Instagram stories, Facebook feed or Twitter feed.
If you have a blog or website, you can also insert attractive TikTok videos directly into relevant posts to entice your followers to follow you. Finally, make sure your TikTok name is prominent in your email, newsletters, and other marketing tools. This gives guests and contacts an easy way to connect with you on TikTok.
8. Track Your Performance
Don’t be superficial. Like other platforms, TikTok’s algorithm and people’s gestures are constantly changing. It is important to analyze your performance regularly to ensure long-term success.
TikTok Analytics
TikTok’s built-in analytics (available for business accounts or creator accounts) provide a wealth of information.
Adjusting Your Content Strategy
Pay close attention to the videos that resonate the most. Analyze what makes them successful. Is it about the content, the format, the use of music, or some other factor? Replicate the basics that work well and experiment with new approaches to keep your content fresh.
TikTok is constantly evolving. Stay ahead of the wind by covering trending sounds, challenges, and algorithm updates. Be flexible and incorporate relevant trends into your content strategy, while maintaining a voice that is unique to your brand or personality.
Final Thoughts
While learning TikTok growth requires loyalty, it doesn’t have to be hospitable. Think of it like a cotillion: you have to master the introductory route and also add your unique skills and pace.
Focus on understanding your followers, creating engaging content they crave, and effortlessly fostering a sense of community. Review: Density is key. Post constantly and stay flexible by adapting to TikTok’s ever-changing trends and features.
The most important thing is to unleash your creativity! Experiment – try different video formats, set yourself challenges, and always find ways to make your content authentic. TikTok is a playground for individuality, so don’t be too hysterical to let your individuality shine.
