The time for winter trekking trips is here, and it is a great opportunity for your travel company. Many people use their vacation time to go for trekking and adventure trips. You should use this opportunity to plan some great winter trekking trips, complete with the itinerary and all the facilities involved.
First, make these winter trek packages and plan the trips fully. Then, you can go ahead and market these trips to your audience. Make sure you have all the packages ready, so that you can answer any questions people may have. Also arrange for all the necessary permits and facilities your customers will need. This will make your marketing process much easier. This way, you can focus on simply getting the word out.
Make posters and flyers
The first thing you should do is create posters and flyers to share online and put up around town. Make these travel posters using PosterMyWall to make things easy for yourself. Just enter the details for your winter trekking trips, and print a few copies up.
Put these posters up around town, especially where your audience frequents. Also keep a stack of flyers on you to hand out when you walk around. Ask local businesses to place a few flyers at their till as well, so that interested people can get your information there.
Work on your website
A great website will help you make a good impression on your audience. So, you need to make sure you have your trekking trips on the website, complete with all the relevant details. Give complete itineraries and facilities offered here. Also let people know about your safety measures and liabilities on the website.
Make sure your website is visually appealing and looks professional. It should also have a contact page, so that people can get in touch with you for more details. In addition, you should make sure you have a registration portal on your website so that people can easily sign up for your winter trekking trips.
Add visuals from previous trips
A picture tells a thousand words. So, instead of writing walls of text about how well you plan your winter trekking trips, share pictures from previous ones. This will show potential customers that you’ve already done these trips and done them well.
Of course, make sure these pictures are high-quality. It is also a good idea to have a professional camera on your trekking trips so that people can get good pictures out of the experience as well.
Get testimonials from old customers
Speaking of old customers, testimonials are an excellent way to get new clients on board. Reach out to customers after their trips and have them talk a bit about their experience with you. You can get these in written or video form, depending on what your customer is comfortable with.
Share these testimonials on your websites and your social media pages. These will serve as encouragement for visitors to sign up for your trips. Make sure you get your customers to talk about safety and comfort in these testimonials as well.
Highlight the facilities you offer
Along with the itinerary and details as a whole, you should also highlight each distinct feature you offer. From stay and food to safety and equipment, you should have separate sections for each amenity. This will help you give your customers all the details about your winter trips.
Then, they’ll be more likely to directly sign up for your trekking trips from your website instead of worrying about small details not given on the website.
Participate in travel fairs
Keep an eye out for travel fairs throughout the year. Make sure you set up a stall at whichever ones you can. There, get in touch with people who want to go trekking in the winter. Give them a rundown of what you offer, and also offer exclusive on-spot discounts. This will encourage them to sign up right away.
Have a stack of flyers at these fairs as well, so that people can get information about your winter trekking trips at a quick glance as well. Make sure the person manning the booth knows all the ins and outs of your trips, so that they can answer any questions booth visitors may have.
Set up meetings with potential customers
When people show interest in your winter trekking trips through fairs, email campaigns, or social media, reach out to them for a one-on-one meeting. In this meeting, you can let them know all you offer and assay all their concerns. You can also talk to them about add-ons and extra features they may want, like special trekking equipment and special dietary restrictions.
Set up these meetings online or in-person, depending on whatever is convenient for your customers. This will show the effort you put in for your customers, so they will appreciate it.
To sum up, there are many ways you can market your winter trekking trips as a travel company. You just need to keep your potential customers on board and make sure they expect the best experience with you.
