The universe of advertising and marketing was radically transformed by the emergence of the Internet and digital tools. This has forced brands to consider online strategies if they want to maintain and grow in the market. And the possibilities in this sense are many. From ads on Facebook Ads or Instagram Ads, to SEO. Today we want to tell you how to do local SEO, and how it will benefit your business.
7 tips for doing local SEO:
The importance of SEO is fundamental. Positioning yourself among the first places in search engines will maximize the visibility of your website. This translates into a better brand image and greater authority. Of course, also in more conversions.
Learning how to do local SEO will depend on incorporating some good practices into your digital management. If you do, you will see how your business will soon begin to position itself much better in your city or area of action.
Enter your location among your keywords:
To learn how to do local SEO and be successful with it, one of the best practices is to introduce your location among the keywords on your website and pieces of content that you upload to it. For example, if you have a business selling footwear in Barcelona, it would be good for you to place several references to the name of the city and its most important areas.
It’s also important that your overall keyword research is local. And even though the shoes are the same, the search criteria can vary greatly from Barcelona to the Canary Islands or Madrid. Taking into account the behavior of the local consumer is key to success.
Make sure you always enter the same location and that it is correct:
Web positioning is a very powerful success tool for a business. Traditional business formats that know how to take advantage of it, derive great benefits from it. A key in this sense is to always place the same location, and make sure it is correct. Get in touch with us for SEO Services in Calgary
The different profiles on digital channels must convey trust to users. The ideal is to show a solid and coherent image. It is vital that users searching for your brand know where to find you.
Geolocate the images you use:
Another good technique on how to do local SEO is to geolocate images. This is a technique in which you put in the metadata of the image, the latitude and longitude in which it was taken. It is a good practice that encourages search engines to position your website better.
Add a Google map to your website:
Introducing a Google map on your website is another good practice to improve your local SEO. It is not only a friendly gesture towards the user, who will be able to find you faster. You also show Google that you use its tools, which results in it ranking you better.
Presence in local directories:
In this tool, potential clients enter to search for the products or services they require. They function as a meeting point between clients and companies. And by being present in this type of tools, we enhance the visibility channels of your brand.
Create your Google My Business account:
If you are wondering how to do local SEO successfully, it is essential that you create an account on Google My Business. This is your brand’s business profile on Google. You will be able to manage your presence in the search engine, and verify it for greater credibility. You will also have access to data with which you can do web analytics.
Contact SEO specialists:
Learning how to do local SEO is a process full of techniques. Therefore, if you really want to get the most out of web positioning, the most effective thing is to seek advice from specialists. At Our Company we have a multidisciplinary team that will help you promote your brand and appear among the first Google searches.
