TikTok is a short-video entertainment app, and it also acts as a marketing haven for businesses of all niches and sizes. Many businesses were reluctant at first to start marketing their brand on this short-video platform. In no time, they have realized the platform’s immense potential and popularity and are making their way over here.
Being an entertainment app, TikTok not only offers brands and businesses with seamless possibilities but also takes them in front of their target audiences’ eyes. One of TikTok’s competitive as well as popular niches is the fashion niche.
As a fashion brand, you might wonder, ‘How an entertainment app could help my fashion brand grow?’, ‘How is a mere lip-syncing app going to take my fashion brand to the next level?’. In this article, you will find the answers. Also, if your fashion brand is already on TikTok but hasn’t received enough recognition yet, make use of Trollishly and grow your brand organically. Now, let’s see how to harness TikTok to upsurge your fashion brand:
TikTok for Fashion Brands
The video-sharing app has taken the social media world by storm. The platform’s popularity rests on its unique premises and its simplicity. Fashion brand owners realized TikTok’s potential and saw it as an affiliate marketing tool. This makes it easier for small and large brands to connect with their target niche with a minimum budget.
#1 Fashion and Styling Tutorials
The younger generation audiences love listening to fashion tips. The tips might be pairing different colored outfits or wearing the best combo makeup, and they love watching fashion tips videos. Creating videos about styling tips and ways to transform looks is a massive advantage for a fashion brand.
You can utilize it as a marketing trick to earn an affiliate commission and take your brand in front of the eyes of your new audiences. If a user finds your videos visually appealing as well as informational, then they will share it with their friends and also on other social media platforms. This way, you can get publicity for your fashion brand in little to no time.
#2 Post Makeover Videos
There is no better way than sharing makeover videos. Create visually captivating videos of models posing to your fashion brand. Edit your video using the famous before and after filter and effects with your brand’s accessory or clothing emphasized. This way, you can engage with your viewers in a fun and interesting way. Hence, it drives reliability to your brand and makes it visible to many people.
Take advantage of TikTok’s transformation features whenever you launch new products for your brand. Spend some time while editing your videos and use TikTok’s in-app features for better engagement. And if you really want to take your fashion brand to reach instant success, you shall buy tiktok likes for your videos. This helps to proliferate your brand’s engagement within a short period of time.
#3 Engage Using Hashtags
Hashtags are very popular on all social media platforms, including TikTok. All niche brands use these hashtags to attain their target market. Hashtags are easy to use and help in driving enormous engagement for your brand. Create hashtag challenge campaigns and participate in trending and relevant hashtag challenges. For instance, you can use the ongoing fashion events hashtags in your videos.
Ask your followers to participate in your hashtag challenge campaigns, and give away prizes and samples for participation. Analyze and go through your competitors’ pages and check out whether they have taken part in any hashtag challenges or they’ve used any hashtags in their videos. You can also put your own spin and use that hashtags in your videos. You may also find the trending hashtags using the TikTok analytics tool. Hashtags play a mighty role in maximizing your engagement rate on TikTok.
#4 Broadcast Virtual Fashion Shows
Make use of TikTok to host your fashion brands’ shows and events. Drop teasers about your brand’s big event before several weeks in advance. You can create short and visually-grabbing teaser videos to trigger curiosity in your audiences.
Also, make your audiences excited by creating hashtag challenges using which they can create and share their own videos featuring your products. Uploading virtual shows keeps your fashion brand’s name in the spotlight. It helps in building your own loyal audience community while spreading your brand around the world.
#5 Promote Viability With Brand
The younger generation is all about sustainability. It is because they have a strong sense of attraction to authenticity. TikTok possesses a younger audience who mostly relate to a brand that mainly focuses on sustainability. Younger audiences would like to engage with brands that promote recycling and reusing to decrease carbon footprints.
A recent study showed that more than half of TikTok’s younger audiences will likely purchase from a sustainable brand. So it is important to create sustainable hashtags because these are a great way to stay close and engaged with your audience. To make your brand number one and stand out from its competitors you can leverage tiktok statistics and amplify its reach. If you do so, your brand will reach its target audience with no effort.
#6 Partner With Top Influencers
TikTok is an amazing launch pad to maximize the reach of your fashion brand. Just like the Instagram platform, TikTok influencers play a vital role in a brand’s success. TikTok has plenty of influencers and top creators who have a large follower base. They partner with brands to create joint or sponsored videos. Influencer marketing is a great opportunity for expanding your TikTok marketing strategies.
Work with influencers who are relevant to your brand and partner with them. Provide them with the creative freedom to create different and unique content featuring your products and mentioning your brand’s TikTok page. Finally, repost the videos your influencer created on your page to attract their followers. The integral part is to research and connect with influencers with the same target audiences as yours and collaborate with them.
Summing Up
As a fashion brand, without any further delay, it is important for you to hop on the TikTok bandwagon as soon as possible. If your fashion content is not engaging enough, the TikTok audience will simply swipe up your videos and go to watch others. TikTok is a budget-friendly social media marketing platform.
If you take a closer look at your fashion niche, many brands use the TikTok platform to connect with their Gen Z audience. Make use of its fullest potential for your brand marketing campaigns and promotions.
