How to do SEO on your website?
A good SEO strategy can make the difference between what is just a pretty website and an effective one. Having an SEO positioning company in Canada is one of the best options, since a digital marketing agency knows how to achieve good results.
SEO is a strategy that allows you to improve the visibility of your website through search engines in an organic way. A well-worked and marked SEO strategy will allow you to appear in the first results of the main search engines so that people find your site more easily. These are the steps to follow:
Keyword search:
This is one of the pillars of an SEO strategy. You must know your ideal client, know what their problems and needs are and offer them what they need. Based on all this information you will be able to find the keywords that they use when searching on the Internet. Then, use them in your content, both on your blog and on your social networks.
This keyword search process may sound complex but in this video on how to do keyword research you will see how simple it can be.
Create content related to your product or service:
Once you have determined what the keywords are, you can create content around them that focuses on recognizing customer problems and how your product or service can solve them.
Although it is true that social networks are very practical, it is most advisable that you include this content in a blog that is more easily positioned organically in search engines.
A blog will always be yours. On social media they are at the expense of their decisions and, ultimately, the content is theirs.
Analyze your Competition:
There are many companies that prefer to stay away from the competition, but the truth is that it can help us a lot to recognize the keywords that are working. A competition that has sales is because it follows an effective strategy. It is not about copying, but about being inspired through it.
To do this, you can use tools or plugins for WordPress like the ones explains in the episode the best WordPress SEO plugins. Get in touch with us for SEO Services in Calgary
Links:
Following a good link strategy will be essential when organizing positioning actions on your website.
Internal links are those that go to other sections of your site and external links are those that go to other web pages that will give authority to your site. Although it may seem counterproductive to link to other sites, the truth is that they usually respond with back links that will make your website known.
This aspect interests many businesses precisely responds to a subscriber about how to get backlinks.
Think about SEO:
When it comes to positioning, we are not just talking about written content, but everything must be related to the objectives we want to achieve. For example, images must include Alt-Text, be of good quality, and include keywords.
Follow-up:
This is one of the most important steps in a good strategy if you want it to work.
It is about keeping track of all the actions and tools that have been used to know what is working and what is not and make the changes you consider necessary.
With these tips you have everything you need to launch your website to the top of the main search engines.
