Steps to create and optimize SEO-Friendly content:
Identify and include keyword research:
One of the fundamental components of SEO is incorporating your keywords. This involves strategically planning your content based on the most popular words and phrases in search results. This way, your content will be oriented to what people are looking for in relation to your business or sector.
For example, if you have a SEO Company, you should identify terms related to “Dubai SEO Company,” as you will have a better understanding of your target market’s interests and how
Discovering keywords may seem like a difficult process, but with the right tools it’s easy to get started. The keyword research tools we recommend are:
- Ahrefs (Keywords Explorer)
- SEMrush (Keyword Overview & Keyword Magic Tool)
- Google Keyword Planner
- Google Trends
However, keep in mind that keyword analysis is not a new strategy. This means that it is not enough to include these keywords in your content. They should also appear in the URL, meta title, meta descriptions, and alt text.
Tip: Make sure your keywords fit naturally into your content. Avoid overloading with keywords in all available places, since incorporating them in excess can be considered spam. Therefore, take advantage of them, but don’t let them dominate your content.
Use titles and Subtitles:
There’s nothing more daunting than a huge chunk of text or a messy page layout. Not only is it annoying from the user’s point of view, but this type of content structure harms the experience that the user will have with our website and, therefore, the bounce rate will be higher, affecting SEO positioning. This is because users rarely read an entire article, but rather look for easily navigable titles, subtitles, and content descriptions… and so does Google!
The inclusion of titles and subtitles makes it easier for both users and search engines to read and understand the content. Think of them as a table of contents: users will appreciate these signals because they will find exactly what they are looking for and choose to stay on your site. This will reduce the bounce rate of the page, which will, in turn, increase your SEO score.
In the world of SEO, titles and subtitles are usually called “H” tags and according to their hierarchy they are ordered: H1, H2, H3, successively. They are designed as heading tags to organize content, while the number represents their priority level within the text.
Example of H tags according to hierarchy:
- H1: Healthy cookies on the market
- H2: Types of sweet and healthy cookies
- H3: Low calorie chocolate cookies
- H3: Vanilla cookies
- H2: Types of salty and healthy cookies
- H3: Whole grain crackers
- H3: Cookies with seeds
Tip: Don’t forget about keywords. Titles and subtitles are a perfect way to incorporate keywords, as search engines recognize that title tags are an important part of the text.
Identify the optimal content length:
SEO-Friendly content involves a lot of planning of the points you want to develop, in order to achieve the optimal length of each article.
The ideal length of marketing content is highly debated, but we always recommend exceeding 1,000 words. This is because long-form content has been proven to perform better on search engines, as it improves the authority and quality of content in the eyes of Google.
Taking the length into account, it is always recommended that the structure be designed according to the audience to which your content is directed. For example, to capture and maintain the attention of younger audiences, it is better for texts to be short and agile, to satisfy shorter attention spans.
Try to make your content as long as possible, but make sure it is of an appropriate length that satisfies your target audience and, above all, is of quality
Tip: Remember that when it comes to writing content, quality is still essential. The number of words alone will not guarantee that a content is SEO friendly. Attracting and retaining users on your site should remain the primary goal, so avoid diluting content simply to increase its length.
Optimize your images:
Probably one of the most hidden components of SEO-Friendly content is the ability to optimize images.
Increasingly, marketing professionals use images more frequently to accompany their content to incorporate graphic elements that make reading enjoyable. Modern consumers are constantly on the go and retaining their interest is more difficult than ever, making it increasingly necessary to include images to achieve visual impact.
Therefore, optimizing images for SEO can help position content better, especially if it is content that can also be found through images, such as a product such as clothing or mobile phones.
There are two main steps to take when optimizing images for SEO:
a) Modify the size of the images
Make sure your images are not too large or too high resolution. Large images with high resolution result in increased page load times and can increase bounce rate. This will penalize the SEO positioning of the page.
b) Includes Alternative text (Alt Text)
Images are unrecognizable to search engines, so it is a good idea to provide image descriptions that incorporate the appropriate keywords to be found. Alt text (often called Alt text) does just that, allowing search engines to accurately index the image content and rank the page.
Tip: Make sure the images you use complement the text. Adding images solely to leverage alt text for keyword utilization will increase the chances that Google will determine that your content is irrelevant and low quality. Contact us for SEO Company in Dubai
