Things you Need to know to rank small Business in Calgary
5 SEO TIPS FOR SMALL BUSINESSES
One of the difficult points to address: visibility on Google. How to position yourself on the search engine? Why are competitors present in searches and my company is not? Simple, SEO for small and micro-businesses is often ignored. Thinking that this is an area designed only for structured realities.
Start with a strategy (even a simple one)
You don’t have to be a multinational to have a hypothesis to follow and methods to apply to achieve results. The web marketing strategy, which also includes SEO optimization activity, allows you to take the right steps. And sometimes just a few questions are enough to clarify your ideas before working on the web:
- What are my strengths?
- What services do they monetize?
- Do I know the people I want to reach?
- What can I do to help them?
From these questions arise the conditions for creating a website that is useful for people and appreciated by search engines. Because there is great news in the eyes of all web marketing experts that must be conveyed to entrepreneurs: successful websites on the internet are those that help people achieve a goal.
Continue with a professional Website:
One of the mistakes to avoid immediately: creating a portal with a free, non-proprietary service or with other solutions that do not allow you to have complete control of the site. My idea is simple: to create a website you need WordPress.
But in its self-hosted version. This means that you have to purchase a domain and hosting. That is, a space to upload files and material.
Basic SEO optimization of the website:
It is not enough to create a website that is beautiful to look at and easy to navigate, today it is essential to respect a series of basic rules that allow you to obtain good results. But they also have great importance for the user experience. Any more details? By following the official Google guide you can:
- Create unique and informative title tags for each page.
- Do the same for the meta description.
- Create short, communicative URLs.
- Structure pages with H1, H2, H3…
- Use light images and alternative text.
- Create unique and informative content for each page.
- Insert a sitemap into Search Console.
- Connect pages with internal links.
Of course, the SEO optimization of a website can go further but this is the basis. Remember to create a responsive website, suitable for all devices, and above all fast. Today the speed of loading of the web page is a positioning factor. But also a benefit that the public will appreciate.
Don’t forget: local SEO for businesses in Calgary:
When you work with SEO for small companies, with the need to be found in the area, you must examine the main techniques for promoting local positioning. And offer the tools to achieve good results.
It all starts with good website optimization and thoughtfully creating a strategy to best use Google My Business in Calgary. Which allows you to:
Create a listing for your business.
Starting a blog can be important:
Many business owners in Calgary are amazed that they don’t appear on Google for the hottest searches. Clearly, a website has a limited scope: with few institutional pages it is difficult to position yourself for the queries that people ask when they search for topics related to your business in Calgary.
This is why we recommend starting a blog.
That is to say, an online diary, a sort of magazine that the company curates by publishing articles to capture the public’s interest. Click here for SEO Services in Calgary
Having a blog means multiplying the opportunities to intercept contacts but on one condition: you must manage this tool in a professional way.
SEO for small businesses: Shall we begin?
Of course, doing good site optimization for search engines is important. You don’t have to make large investments to have good results, and if you start on the right foot – owned site, well-made site, robust brand – you can always decide to take a step forward. For example, starting a blog or working on a PPC campaign to advertise on Google. Are you interested in all this? Do you want to position yourself on Google?
